The South Dakota State University unveiled its new Jackrabbit mascot.
I've seen it displayed at the Student Union. The mascot is on the Jackrabbit logo too. There were a variety of sizes of the logos displayed, a variety of the popular South Dakotan rabbit hopping!News report:
The long process of gathering opinions and designs for a new Jackrabbit mascot ended this morning with the unveiling of the new Jack. The image’s sleek lines and intense look make a striking mascot that represents SDSU well.
One of the goals designer Craig Whitlock said that he and his brother Cory had for their winning jackrabbit image was to be true to its look – ears, feet, awarenss and speed – while incorporating the “pride, honor and determination” of SDSU’s 125-plus year history.
Whitlock and his brother create out of their firm, Mongoose Graphics, in Denver developing corporate school and organization designs. The South Dakota natives grew up in Spearfish.
A second design was selected when a shortened version of the mascot is needed. Tony Horning, a Minneapolis graphic designer with numerous family connections to SDSU, created a wordmark of the word Jack’s incorporating distinctive rabbit ears and tail.
Labels: South Dakota State University
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